Analytics For Marketers
Marketing is a vital management function where investment returns are often difficult to accounted for. Void of the needful analysis, budgets have been slashed with no recourse to strategic implications or guidance as to ways of measuring their impact for future budgetary approvals. We elaborate on essential analytical tools below:
Provide tailored sales pitches to leads coming through web contact forms and draw them to the most relevant discussions unto sales.
Market research and industry performance data boost executive perspectives. For market share analysis let's merge.
Penetrate markets knowing customer pricing and seasonal tendencies that will propel the right marketing strategies to increase revenue.
Resourcing & Lead Analysis
Salespeople have a minute or two to deliver a pitch that conveys product nature and benefits to stand a chance of time to elaborate. Knowledge of customer traits and segments derived from earlier webform responses provide a head start.
As you draw on leads from webform portals and others from external sources, our analytical solutions are best placed to reveal how a lead relates to an existing account. The salesperson well equipped to confidently approach clients. Lead conversion ratios improve and clients are more likely to have a good impression about the business.
Lead segments enable marketers to plan promotional materials having foreknowledge of how adverts, brochures, flyers and social media activities have improved sales fortunes. Hence, they can evaluate the effectiveness of all channels.
Revenue Management
Product adoption vary across geographical locations and strategies that work best in one may fail in another. Location-based adaptive pricing can improve penetration and ease profit attainability. Understanding the positioning of competitive products is useful in such analysis. Thus, the past strategic actions of competitors can be studied to predict movements.
Bundled product pricing, loyalty rebates, quantity or cash discounts, and other pricing strategy options will be evaluated for its effective use within seasons depending on the objectives sought. Customer segment response rates to advertising, mail campaigns, coupon redemption and more could be evaluated and inference made on terrains with similar attributes.
Customer Equity Analysis
The length of time (months) customers patronize a firm's produce represent the equity built with such clients. Purchases over a long spell sets a company on a path of stable revenue growth. However, businesses spend (advertise) to enroll clients. So, the expected gross margin on sales over the average retention period less all spendings is great guide.
Managers must study the average retention of each customer segment. Explore means of improving them using new feature launch, loyalty rebates, credit facilities and other value driven benefits. Marketing analytics derives all calculations needed to undertake such analysis to improve customer experience and loyalty.
Geo-Expansion & Research
Expansions are capital demanding. These must yield commensurate returns in time to avoid further drain on capital. Alternate expansions strategies may be franchising, licensing or joint venture. But these have their own risks so what questions and answers will have an organisation set an agency?
Ratings related to the activities of competitors, market shares, untapped opportunities, internal business strengths, demographic and socio-economic factors must come together to determine a penetration strategy. Research findings for the location will be compared to variables of existing locations for inferential analysis on when and how to move.